Principio 1
Required means required
Label business charges before the guest reaches the recognition moment.
Service charge vs tip
Required charges and optional appreciation should never look the same.
Guests and teams lose trust when a service charge, contractual gratuity, labor fee, and optional tip are presented as if they mean the same thing.
Orientación prácticaCriterios de confianza en lenguaje claroPensado para momentos de servicio reales
De la señal del huésped a una acción asignada
ConectadoReconocimiento
Facilita la gratitud
Recovery
Asigna la atención a una persona
Contexto del equipo
Mantén visible el reconocimiento
Opinión pública
Ofrece un siguiente paso configurado
El ciclo del producto conectado
Reconocimiento, contexto del servicio y seguimiento con apoyo.
La respuesta breve
Empieza con claridad, no con persuasión.
A service charge is a required business charge governed by the agreement or bill. A tip is voluntary recognition from the guest. Explain both separately and say who receives each one.
Principio 2
Optional means optional
Do not use copy or interface defaults that make a voluntary tip feel mandatory.
Principio 3
Explain the recipient
Say whether the service charge supports the business, labor, or a defined team and who receives the tip.
Principio 4
Match the operating reality
Events, hotels, tours, and home services may all use different billing and team models.
La lista de comprobación práctica
Usa esto antes de que la experiencia llegue a un huésped.
Un buen momento de reconocimiento debe entenderse sin un documento de políticas ni una explicación comercial.
Every required charge is labeled before optional recognition appears.
The tip language is calm and explicitly voluntary.
The recipient of the tip is named.
Shared-team recognition is explained.
Staff can describe the difference consistently.
Receipts keep required charges and optional tips distinct.
Dónde se rompe la confianza
Presta atención a los momentos que hacen que el agradecimiento parezca confuso o impuesto.
Two gratuity-like lines
A service charge and tip prompt appear together with no explanation of the difference.
The employee-assumption gap
The guest assumes a required charge goes directly to the person who served them when that is not clear.
Recognition before disclosure
The optional tip is requested before the guest understands the required bill.
Llévalo a la práctica
Use language that separates obligation from gratitude.
Event service
Explain contractual charges in the event agreement; present guest recognition separately at the event.
Hotel stay
Keep room and amenity charges separate from recognition for housekeeping, valet, or bell teams.
Home service
The invoice covers the contracted work; a crew recognition link remains optional and clearly named.
Continúa el trabajo
Elige el siguiente recurso útil.
A better service moment starts here
Haz que el momento de reconocimiento sea tan considerado como el servicio.
Prueba Aplauso como huésped y usa después la guía para crear una experiencia en la que tu equipo y tus clientes puedan confiar.